Some may think that pretzels are a little bit lowbrow. We respectfully challenge them to a battle of wits or flavors; whatever, you get the point! Pretzels are a staple. A necessity‚ if you want to have a killer snack-game anyway. Pretzels and chocolate? YAS, keep talking‚ Pretzels and TCHO's fudgy organic and Fair Trade 54% dark milk chocolate with an extra sprinkle of sea salt? That's what we're talkin' about!
It's called TCHO (pronounced Cho) and this company has taken responsible sourcing to a totally new level. Rather than simply buying beans, importing them, and selling the finished bars, TCHO is building partnerships to strengthen the business success of the farmers. They've developed a unique relationship where the growers are the ones who grade the beans and produce the chocolate liquor, sending it to California for the finishing flavorings and chocolate bar making.
In order to understand the difference, it helps to know what industry standard is. Farmers will typically send sample beans to producers here in the US. The samples are roasted, ground, turned into liquor, then analyzed for feedback. The process for each sampling would take 3-4 weeks, and many samples get rejected. When the sample is finally approved, the beans are sent, roasted here in the US, and made into the liquor. In 2009, TCHO partnered up with Equal Exchange to file for a grant through the U.S. Agency for International Development, hoping to find a way to not only grow and harvest better beans, but start building chocolate labs in the farming communities to shift the point of focus. Over the past eight years, TCHO has helped set up 10 labs across the world: three in Peru, four in Ecuador, one in the Dominican Republic, and two in Ghana. Each one takes about $5,000 to $7,000 and a ton of equipment being hand carried over, like roasters, winnowers, stone melangeurs, and small tempering units to name a few of the essentials. Once the labs were in place, they needed to build and train a team in the community that could taste and rate the beans, similar to a sommelier in the wine industry. Since everyone's palate is different and "earthy" or "astringent" aren't necessarily characteristics we readily know, they've spent hours on Skype with the tasters to make sure everyone is identifying the same characteristic in the same way. The result has been remarkable. Now, if TCHO wants a specific flavor profile, like extra fruity, they only need to ask and the growers can provide. This not only helps TCHO, but it helps the farmers as well. Now that they can find the flavor defects in their beans without outside help, they can get a higher price for their beans, making their business more successful. And by roasting on site, they retain a second step of the process, again, making their business more profitable and stronger for the future. The result for the consumer? One fabulous tasting chocolate bar.
- Made in USA
- Organic, Certified Kosher
- Ingredients: fair trade cacao beans, cane sugar, whole milk, fair trade cocoa butter, gluten free pretzel (corn starch, palm oil, potato starch, sea salt, sugar, dry yeast, cellulose gum, soy lecithin, leavening (sodium bicarbonate, sodium acid pyrophosphate)), nonfat milk, soy lecithin, vanilla
The pretzels in this bar are made from gluten free ingredients. We do not handle or process gluten in our factory. However, we are not a certified gluten free facility and we do not produce certified gluten free products at this time.